This phase for the most part is the paring together of the planning and design phases. This is typically done by first developing the home page, followed by a “shell” for the interior pages. The shell serves as a guideline for the content pages of your site, as it contains the main navigational structure for the web site. Once the shell has been created, your designer will take your content and distribute it throughout the site, in the appropriate areas.
On the technical front, a successful web site requires an understanding of front-end web development. This involves writing valid XHTML / CSS code that complies to current web standards, maximizing functionality, as well as accessibility for as large an audience as possible.